This Canada based company Wise is taking a thoughtful approach to men's grooming.  They're looking to skip all the artificial stuff and offering a line of products made from natural, local sources, and cruelty-free ingredients.

Let's get into one of their products. The Wise Glacier Clay Pomade ($28). Crafted from organic glacial marine clay hand-picked in northern British Columbia, Wise Glacier Clay Pomade Size: 2oz offers tousled locks that look and smell like they've spent the day on the coast of the Pacific Northwest. It takes the clay's rich mineral properties and blends them with shea butter and coconut oil to nourish strands while the addition of beeswax yields a natural hold with a matte finish. All of the ingredients are locally-sourced in Canada and are packaged in a reusable glass container.  Check out the other natural products on Wise.